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Musical Bikes

These stationary bikes form a music band of sorts, in which each bike is linked to an instrument's track. In order to make the song whole, collaborati...

The Little Brats Constellations

From December 2 to 31, 2021, Quebecers could choose to light up a star or one of the many whimsical constellations for patients at the Montreal Childr...

Gregory Charles lights up the casino

To mark the end of the revitalization work carried out at the Casino du Lac-Leamy, Cossette launched a new project with Société des casinos du Québec ...

The Inspire Detector

A lie detector created for the SAQ. Using numerous sensors, the activation detects brain waves, heart rate and sweat rate in an attempt to determine i...

Volkswagen e-Golf

Advertising stunt developped for the Volkswagen e-Golf at the Olympic Stadium. Four cars drive on circular tracks drawn on the ground, each one repres...

Gift Claw Machine

An interactive game played live on Facebook, imitating toy claw machine games found in some bars and arcades. Using four reactions/emojis on Facebook,...

Interac Flash Card Box

Let’s be honest. We all love a little instant gratification. Interac has tapped into that (pun intended) with a new social campaign centred on the ben...

Synesthesia

What does music look like? To try and answer this, the Orchestre Symphonique de Montréal (OSM) called on the K72 agency to develop a campaign explorin...

Bull-Roulette

The Bull-Roulette is making a comeback at the Montreal and Lac-Leamy casinos! Placed in the center of a giant roulette game, this mechanical bull puts...

Holidays in the Red

While the holidays are usually a time of joy and celebration, they also cause financial stress for many families. We recently collaborated with Parade...

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