Holidays in the Red

While the holidays are usually a time of joy and celebration, they also cause financial stress for many families. We recently collaborated with Parade and Centraide to conduct a powerful experiment in order to raise awareness about the issues facing people living in poverty.

After this emotional experience, some customers decided to take action by donating to Centraide, as they realize how important it is to have a safety net for our community’s most vulnerable people.

Client: Centraide
Agency: Parade
Programming: Atracktiv