Interac Flash Card Box

Let’s be honest. We all love a little instant gratification.

Interac has tapped into that (pun intended) with a new social campaign centred on the benefits of using Interac Flash, targeting consumers who might still be unaware or unsure of contactless payment options.

As part of the campaign, Interac set up an activation in Toronto last month, centred on a mysterious black box that could only be activated by users’ Interac Flash cards. Passersby who tapped their cards were able to instantly reveal the contents inside, including everyday purchases like morning coffee or a lunchtime sandwich – all with the idea of really revealing how easy the payment method is.

Agency: Parade
Client: Interac
Programming: Atracktiv