Synesthesia

Synesthesia

What does music look like? To try and answer this, the Orchestre Symphonique de Montréal (OSM) called on the K72 agency to develop a campaign exploring one of the many forms of synesthesia (fusion of two senses) by associating music and colors.

We developed a tailor-made technological tool to concretize the perception of synesthetes in animated images. This project won a Grand Prix Grafika in 2019.

Gear: Ordinateur Mac
Software and languages: XCode, C++, Openframeworks
Agency: K72
Production: Productions 1One
Programming: Atracktiv

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