This is a custom made remote control car track, controlled by a “Guitar Hero” style game, or simply by a cellphone remote with a trivia game. The more points the participant collects, the faster their car advances.
The game was presented at various festivals and sporting events for Ford.
Gear: Computer, Arduino case, Multi-input sound card
Software and languages: Visual Studio, C++, Openframeworks, Ableton Live
Agency: Cinco
Client: Ford Canada
Programming: Atracktiv