At the gates of the Illumi Festival entrance, participants are prompted to play an interactive game using their cellphone. They must reproduce Illumi light sequences within the game. Difficulty increases with each new level.
National Bank donated $1 by participant to the Centre de bénévolat et moisson Laval, up to a maximum of $15,000.
Gear: Mini computer, Multiplayers linux server, LED lights and controllers
Production: Locals MTL
Agency: Vibrant Marketing
Client: National Bank
Programming and interactivity: Atracktiv