Passers-by are invited to discover a Ford car by sitting in its cabin. A giant touchscreen tablet fixed to the dashboard accompanies visitors as soon as they enter the car and prompts them to participate in a fun quiz.
The quiz contains trivia about the brand and that of a sports team. Sound and lights connected to the tablet react according to the correct and incorrect answers.
Before ending the game, the tablet offers to participants the opportunity to take a souvenir photo, which can then be shared on social media. It is possible to adapt the game and its visuals to all kinds of brands.
Photo and video credits: Cinco
Gear: Touch Screen Computer
Software and languages: Visual Studio, C++, Openframeworks, Enttec Led Mapper
Agency: Cinco
Client: Ford
Programming and interactivity: Atracktiv