Passers-by are invited to discover a brand of car by sitting in its interior. A giant touchpad attached to the dashboard accompanies visitors as they enter the car and offers them a fun quiz.
The quiz can combine, for example, the brand’s knowledge with that of a sports team. Lights and sound system connected to the tablet reacts according to the right and wrong answers.
Before ending the game, the tablet asks the participants to take a souvenir photo. An email is then requested for sharing. It is possible to adapt the games and their visuals to all kinds of brands.
Photo and video credits: Cinco
Gear : Touch Screen Computer.
Software, Languages : Visual Studio, C++, Openframeworks, Enttec Led Mapper.
Agency : Cinco.
Client : Ford.
Coding and interactivity : Atracktiv.